Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information — making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.
Get clear on your brand, message, and target audience.
You need to be rock solid in this foundation before attempting to communicate about your work. Who are you, what do you do, why do you do it, whom do you serve, how do you serve them…These are some of the fundamental questions you must answer for yourself, before you have any business writing website copy.
Have two calls to action, highly visible on the home page.
What is most important to you …