We can all agree that creating a new product is time-consuming, expensive, and risky, mainly because you will not know what will happen when you put it on the market.
Numerous services and products have not reached desired goals as they entered the market, which leads to severe issues such as bankruptcy in worst-case scenarios.
Having an innovative company does not mean that you will create a product that will succeed after publishing. Therefore, you need to accurately determine the impact it will may before it reaches the market.
Even large companies such as Google have launched Google Glasses, but it failed to connect with potential customers. However, you can prevent this particular problem from happening by implementing concept testing before launching.
That way, you can develop ideas in a controlled and safe space; learn about the audience’s thoughts, which will help you improve a product to make it more …