Christmas comes late for Premier League clubs looking to bolster their squad in the January transfer window. Lots of spending is expected this year, but the winter World Cup makes the January window a bit different from most years.

The general trend has been for spending in January to increase. But there are plenty of exceptions. The biggest January spending spree came in 2018 as Liverpool splurged on Virgil Van Djik, Arsenal brought in Pierre-Emerick Aubameyang, and Manchester City added Aymeric Laporte. The pandemic and the resulting empty stadiums meant spending in 2021 was the lowest in nine years, but last year saw January spending bounce back

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Marketing Podcast with Laura Bull

Laura Bull, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Key Takeaway:

Laura Bull spent ten years with Sony Music Entertainment and spearheaded artist development including Carrie Underwood, Brad Paisley, and Johnny Cash. Now she’s helping entrepreneurs discover and leverage their authentic and competitive brands. In this episode, we dive into how to build a personal brand, why she’s working to redefine the term “influencer”, and how to transform entrepreneurs into viable brands.

Questions I ask Laura Bull:

  • [1:40] The branding of the music industry has changed dramatically — hasn’t it?
  • [4:27] What’s one of the wackiest stories from working with artists in the
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This is my last blog post in 2021. I wish you all a wonderful break and a happy new year.

In the first post of my Power BI 101 series, we learnt that Power BI is a data platform containing various tools and services. We also explained the currently available subscriptions within the Power BI platform. The focus of the second post of this series is on what we should learn to achieve our goals more efficiently. In this post, we focus on the reporting tools available to us according to our subscription plan. From this post onwards, we discuss more specific aspects of the Power BI platform.

We learnt so far that Power BI is not just a reporting tool to build sophisticated reports; it is indeed a platform supplying a wide range of features from data preparation, data modelling and data visualization to contribute to an organisation’s data

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