How to greet customers for extra sales
For the majority of consumers in the UK, how they are greeted in store can have an effect on a) whether they make any purchases; and b) whether they will return. The aim of a retailer is to generate sales and ultimately make profit on the bottom line; but if their customer strategy is lacking, then so will the sales.
Under pressure
What a consumer definitely doesn’t need is to feel pressured into making a purchase virtually as soon as they have walked into the store. We all know places where retail assistants make a beeline for you, asking “is there anything I can help you with today?” and usually, our stock response is “no”, with a high percentage not even taking the time to look round at what products are on offer, because they have been put off straightaway.
Change strategy
If that phrase was changed to, …