My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Xtiles – Allows you to organize all of your ideas, projects, and to-do’s visually and in one place. Finally a single source of truth for both work and personal tasks. 
  • Heyday – Heyday is an AI-powered memory assistant that helps you recall things you’ve seen online, so you won’t forget any of it. The program allows you to remember more with no extra effort on your part.
  • Mindstamp – Increase viewer engagement and conversions on your videos with Mindstamp. This software allows you to
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Thin Reports, Report Level Measures vs Data Model Measures

The previous post explained what Thin reports are, why we should care and how we can create them. This post focuses on a more specific topic, Report Level Measures. We discuss what report-level measures are, when and why we need them and how we create them.

If you are not sure what Thin Report means, I suggest you check out my previous blog post before reading this one.

What are report level measures?

Report level measures are the measures created by the report writers within a Thin Report. Hence, the report level measures are available within the hosting Thin Report only which means the report level measures are not written back to the underlying dataset and hence they are not available to any other reports.

Why and when do we need report level measures?

It is a common situation in real-world scenarios when the business requires a report urgently, but

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Even before the official opening of the Baseball Winter Meetings in San Diego Sunday, one of the biggest prizes of the off-season jumped teams late Friday.

Jacob de Grom, who had spent his entire career with the New York Mets, signed a five-year, $185 million contract to pitch for the Texas Rangers. The pitcher had opted out of his Mets contract, leaving $32.5 million on the table.

The signing shakes up two divisions, weakening the Mets after a 101-win season in the National League East, and strengthening the Rangers, who earlier added manager Bruce Bochy, who won three World Series rings with San Francisco

It also loosens a logjam of top free-agent starters, with only

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Marketing Podcast with Ann Handley

Martha McSally, a guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She’s the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition.

Questions I ask Ann Handley:

  • [2:30] Why did you feel called to write an updated version of your book?
  • [6:26] What in the 8 years since your first book was released has changed the most about content?
  • [13:33] How does somebody find their voice, and how do they use it well?
  • [17:56] Would it be safe to say that if you are going to try to decide on a
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