When it comes to marketing your business,content is one of the most important elements. Content is pointless unless ithelps to support your customer’s journey with your business. Whilst it’s vitalto have a high-performing website and fresh, relevant content, it’s also crucial to hold regularaudits of that content.
Imagine your site is like your car. If you fail to carry out regular servicing and maintenance, the performance will start to decline. Content should be treated in the same way. Things become out of date quickly, links can get broken and poor content hangs around too long making the site inefficient.
How to carry out an audit
The hard way is to trawl the internet and gather all your authored content into one central location. Come up with some standards that the whole team can grasp and put into practice.
Sounds tough, doesn’t it? Without a way to collect …