Whether you operate your individual business impartial of a bigger company, you work in sales for another person’s firm or you work in direct gross sales, networking must be part of your professional life. Let’s face it. Cold calling doesn’t work—except you are really okay with making one sale or fewer for every 100 calls. Besides, as my good friend and fellow networker Don Barkley says, It is borderline unethical.” Those folks on the other finish of the phone don’t want to be interrupted throughout their workday any more than you do, and the prospect that you simply’re calling an individual that not only wants what you have to provide but additionally is prepared to buy it from a total stranger are low—decrease than one percent to be extra precise.
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