For the majority of consumers in the UK, how they are greeted in store can have an effect on a) whether they make any purchases; and b) whether they will return. The aim of a retailer is to generate sales and ultimately make profit on the bottom line; but if their customer strategy is lacking, then so will the sales.

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Under pressure

What a consumer definitely doesn’t need is to feel pressured into making a purchase virtually as soon as they have walked into the store. We all know places where retail assistants make a beeline for you, asking “is there anything I can help you with today?” and usually, our stock response is “no”, with a high percentage not even taking the time to look round at what products are on offer, because they have been put off straightaway.

Change strategy

If that phrase was changed to, … Read more

The pace at which technology is changing the way we live our lives is continually accelerating. For financial advisers, embracing this tech is essential to offer the kind of services demanded by people who conduct their lives on the go. Here are some of the ways in which technology is revolutionising financial advice.

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Improved efficiency, better service

Financial advisers can only engage with a certain number of clients in any given day. Software for IFAs can now personalise every type of interaction with clients, from emails to text messaging, providing a better quality of contact between face-to-face discussions. Online tools that enable clients to administer to their own accounts or even perform some basic transactions put the client in control and free up time for advisers.

Digital advice

Commonly known as robo-advice and aimed at customers with less than £100,000, investment portfolios are suggested based on the risk … Read more