Over the last few years, consumers have been practicing more conscious drinking, whether that’s abstaining, sipping low-proof drinks or tiger-striping — switching between no-alcohol drinks and regular-strength drinks,

In 2022, sales of no- and low-alcohol beverages grew by more than 7% in volume across 10 key global markets, surpassing $11 billion in market value. This is up from $8 billion shown in 2018, according to IWSR Drinks Market Analysis.

The pace of growth is expected to surpass that of the last four years, continuing at a CAGR of 7%, compared to a CAGR of 5% between 2018 and 2022.

“The dynamic no/low-alcohol category presents opportunities for incremental sales growth as consumers are recruited from drinks categories such as soft drinks and water” comments Susie Goldspink, Head of No-

Marketing Podcast with Jenn Herman

In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the co-author of Instagram for Dummies 2.0 (2022) Edition.

Key Takeaway:

Instagram is a powerful tool for companies of any size to make connections with potential customers and promote their products. With over two billion people logging in monthly, if you haven’t already hopped on the bandwagon, now’s the time! In this episode, Jenn Herman and I chat about the current tactics that work on Instagram and the guidelines that you should keep in mind.

Questions I ask Jenn Herman:

• [1:21] Why did you feel like you needed a new edition to your

In the previous post I explained the basic concepts around content endorsement in Power BI. We discussed that users’ ability to collaborate in creating and sharing content is one of the key aspects of users’ experience in Power BI. But it would be hard, if not impossible, to identify the quality of the content without a mechanism to identify the content quality in large organisations. Content endorsement is the answer to this challenge. We discussed the following in the previous post:

In this post, I explain the following:

How do Power BI administrators enable certification and grant rights to security groups?

In the previous post, we discussed that a Power BI administrator must enable certification and grant sufficient rights to the security groups. Therefore, all members of the specified security group are authorised to certify the content. If you are a Power BI administrator, follow these steps to do so:

It’s nearly Christmas, which is what I’m blaming for my current woes: PC problems.

I think my main PC is jealous because I was considering building a new one. I’m eyeing all these newer components—the latest and greatest CPUs and GPUs (pricey!)—and getting a bit carried away since my current gaming rig is perfectly fine. Or was fine.

This weekend it started acting out. I’ve had to fire up a different machine to type this post because it won’t go past the BIOS screen and also won’t let me press the key that takes me into the BIOS, which means I’m basically stuck. Really not sure how to resolve a boot issue if I can’t access Windows or the BIOS!

I don’t need this crap right now!

In any case, let’s do this Wordle and then I can get back to