American coffee chain, Starbucks has recently revealed the latest in virtual coffee ordering technology─ My Starbucks Barista. Starbucks’ new virtual assistant can take orders via a voice-controlled iOS bot.
Starbucks Voice Ordering
My Starbucks Barista is found in the Starbucks app. You can use it to make orders via voice command or text. What is more, the company unveiled its Starbucks Reorder Skill for Amazon’s Alexa platform. Thanks to this voice app, you can order on any Alexa-compatible device.
My Starbucks Barista uses artificial intelligence and a messaging interface, thanks to which you can place your order using natural-language voice commands or text. The feature is a great addition to Starbucks’ advanced digital portfolio. It will help increase personal engagement digitally and guess customer preferences.
1.000 US customers will be able to use My Starbucks Barista, and later in 2017, it will be available for both iOS and Android users. 27% of total in-store purchases at US stores are based on Starbucks’ digital offerings, including its app.
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Voice-first devices are on the rise. MindMeld, a pioneer in conversational UI, reports that in Q1 2016, 55% of US voice assistant users used their assistants daily or weekly. In the previous quarter, this number was 49%.
Voice-first device shipments are also growing. VoiceLabs’ recent State of the Industry report shows Amazon Echo and Google Home are going to account for 24.5 million units this year.In 2016, the number was 6.5 million. Voice Labs is a company dedicated to evolving voice applications in the home, car and on the go.
Though voice assistants are being more and more often used, many users don’t feel comfortable speaking to their assistant yet. An exclusive BI Intelligence survey shows 34% of millennialshaving participated in the survey either didn’t know about voice assistants or didn’t wish to use them freely. 18% of respondents would use Amazon’s Echo only if they were alone.
When it comes to Quick-service restaurants or QSRs, which are also called fast-casual restaurants like Starbucks,use mobile order-ahead apps to boost sales, increase customer loyalty, and enjoy higher foot traffic. Starbucks’ new voice assistant integration offers the next step in the evolution of this approach.
Though mobile order-ahead is still in its early stages of development, it’s expected to count for $38 billion by 2020, which will make up 10.7% of total QSR industry sales. This will be the result of full adoption among the leading QSRs in the US, the growth of mobile commerce, QSR adoption via aggregators such asGrubHub, loyalty programs, higher average order values, and new buy buttons.