The Influence of Natural Environment Strategies for Corporate Performance

The adoption of eco-friendly strategies by multinational corporations in developed countries has been able to create a competitive advantage. The use of such environmental strategies is assessed as a cost-effectiveness for waste management, and the demise or claim of third parties / communities on the impact of pollution and waste, such as improving environmental performance in forming flexible, permeable and monolithic structures such as walls Retainers, channel layers, hydraulic control structures and erosion protection that you can see in

In addition, the use of this strategy can increase the company’s revenue through increased sales of products that are more natural and environmentally friendly.

An environmentally sound strategy has objectives that are beyond compliance, which is an achievement of a much higher environmental performance than the environmental performance desired in a rule or law. This strategy can be a pollution prevention strategy, product stewardship strategy, and sustainable development strategy.

The adoption of a pollution prevention strategy focuses on developing the company’s ability to minimize waste and pollution levels, even to eliminate waste or pollution. The company’s efforts are continous improvements by involving all workers by creating more environmentally friendly production procedures.

While the product monitoring strategy focuses more on minimizing waste and pollution, by starting to use raw materials, energy, to packaging more environmentally friendly products.

The most advanced environmental strategy is a sustainable development strategy. This strategy, he argues, focuses on the company’s operations that are tailored to the capabilities and carrying capacity of the natural environment to neutralize waste and pollution wasted into the environment.

Development of this strategy, requires the company able to innovate to create new technologies that are environmentally friendly.

The role of public relations is crucial in developing an environmentally sound corporate strategy. Moreover, in order to improve the recognition and positive appraisal of the community on the company’s efforts in maintaining and responsible for environmental sustainability.