For the majority of consumers in the UK, how they are greeted in store can have an effect on a) whether they make any purchases; and b) whether they will return. The aim of a retailer is to generate sales and ultimately make profit on the bottom line; but if their customer strategy is lacking, then so will the sales.
What a consumer definitely doesn’t need is to feel pressured into making a purchase virtually as soon as they have walked into the store. We all know places where retail assistants make a beeline for you, asking “is there anything I can help you with today?” and usually, our stock response is “no”, with a high percentage not even taking the time to look round at what products are on offer, because they have been put off straightaway.
If that phrase was changed to, … Read more